Look Book and Catalog, 2015 Design collaboration: Friendly Design Co., Washington, D.C.
The WHHA raises money to sustain and share the legacy of the White House. Funds help preserve state and public rooms, expand the White House permanent collection and educate the public on White House history. For 2015 the WHHA took a new approach to its biggest annual marketing initiative, the holiday product catalog (featuring the Official White House Christmas Ornament, an annual bestseller). A companion Look Book distributed in advance of the catalog showcased both the Official Ornament and other featured products, incorporating stories of White House history to provide context for the gift collections and expand the educational aspect of the WHHA's mission.