American University's Kogod School of Business

​Admissions Marketing Materials, 2011
Design collaboration: Design Army

Heavy on concept, Kogod’s 2011 admissions materials tied into its public transit advertising campaign. We created the “Start With What You Know” headline and theme for the main book and related plays on this theme for inserts customizable by audience (undergraduate, MBA, specialized master’s). The package highlighted the school’s unique aspects, unparalleled location and philosophy that passion and profit aren’t mutually exclusive. The project won a Gold Addy Award that year from the D.C. Ad Club.​