P.K. WHEELER COMMUNICATIONS

Village of Shorewood

9/1/2019

Shorewood Today Magazine, 2015 to present
Design collaboration: Karen Parr, Milwaukee

Editor/managing editor from January 2015 to present of this quarterly magazine that informs residents and celebrates the Village of Shorewood, Wis., as a desirable place to live, work and recreate. Collaborated with art director on full redesign to update look, more logically organize content, add human interest features. Each issue is 40-48 pages with a 60/40 content-to-ad ratio. Funded through advertising with additional support from the Village of Shorewood, the Shorewood Business Improvement District, the Shorewood School District and the Shorewood Foundation.

View issues of Shorewood Today.

Marquette University

8/1/2019

Marquette University's annual reports tell stories of strategy, innovation, progress and success across campus. View reports from FY 2017, 2018, 2019 and 2020.

USA for UNHCR

7/31/2019

2017 Annual Report
Design: Friendly Design Co.

The USA for UNHCR helps and protects refugees and people displaced by violence, conflict and persecution. We told the stories of its refugee response initiatives month by month, showing donors moments, people and projects to inspire hope that the agency's work i having real impact.

Marquette University School of Dentistry

2/15/2019

Dental Images Magazine, 2011 to present

I write lead features and profile stories for this biennial publication distributed to alumni and friends of the Marquette University School of Dentistry.

Marquette University

10/31/2018

Opus College of Engineering magazine cover story, 2018

This cover story for Marquette Engineer focused on three successful alumnae in very different careers who are all paying it forward as mentors and resources for today's engineering students.

Marquette University Law School

3/31/2018

View Book, 2016
Design collaboration: Karen Parr, Milwaukee

The Law School needed an updated View Book to differentiate the experience it provides for students and the advantages of its location in Milwaukee. We created a concept and a logical way to organize the content in an easily navigable and inviting format. The tone is inviting, vibrant, intellectual and relatable, featuring faculty, student and young alumni testimonials and stories.

We further updated the View Book in 2018.

The White House Historical Association

3/14/2018

Look Book and Catalog, 2015
Design collaboration: Friendly Design Co., Washington, D.C.

The WHHA raises money to sustain and share the legacy of the White House. Funds help preserve state and public rooms, expand the White House permanent collection and educate the public on White House history. For 2015 the WHHA took a new approach to its biggest annual marketing initiative, the holiday product catalog (featuring the Official White House Christmas Ornament, an annual bestseller). A companion Look Book distributed in advance of the catalog showcased both the Official Ornament and other featured products, incorporating stories of White House history to provide context for the gift collections and expand the educational aspect of the WHHA's mission.

Morningstar, Inc.

3/14/2018

Morningstar Annual Catalog client testimonials, 2006-7, 2008-9 and 2009-10

.	The Chicago-based global investment research firm's annual product catalog incorporates client testimonials that showcase the value of Morningstar’s products and services for individual investors, investment advisors and financial organizations.

Morningstar, Inc.

2/26/2018

Media Relations Support, 2005-2017

For more than 10 years, I supported Morningstar's corporate communications department as needed, including working in-house as an extension of the media relations team, drafting press releases and pitches and working on internal communications projects.

The Goldman Sachs Foundation

2/21/2018

Annual Reports, 2003-2005 (full narrative, chairman's letter, president's letter), 2006 (editing)
Design collaboration: VSA Partners, Chicago

Concept-driven, aspirational and sophisticated, the annual reports of the Goldman Sachs Foundation were built on stories of the people whose lives changed through the foundation's support for organizations dedicated to advancing education, assisting disadvantaged young people and promoting entrepreneurship.

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